Mine.Fm is the social network for music. Through music sharing and 'core' creation we platform music as a key to community.
MINE.FM
Ongoing
Role
Product Designer
Experience Strategist
Brand Strategy
Interaction Design
Team
1 x Creative Director
3 x Engineers
1 x Product Manager
1 x Product Strategist
Challenge
Bringing music and communities together. Establishing the MINE.FM product and visual system across product and brand, with strong roots in vibrancy, accessibility, and shared experience.
What I Did
As the founding Product Designer, I established the visual brand across all product touchpoints, including: branding, web, mobile app. I collaborated through the design process with Consumer, Marketing, and Engineering partners. I established our product and brand design system and led the design launch of our iOS app across our pre-alpha, alpha, beta, and live release stages.
Curate
This is the main gamified experience of MINE where we let any miner with good taste to sift through the new music in our library.
